Undergraduate Program Introduction: Digital Media Art
Program Features:
The program has a teaching team composed of full-time and part-time professors and senior enterprise engineers, with the training mode of "project guidance, school-enterprise combination, and international exchange". Students learn and grow in a real project teaching environment through virtual or real projects brought to them by corporate engineers. Students can also go to Spain and Japan for exchange study and graduate diploma.
Training Objectives:
with certain technical research and development, process design and technical practice ability of digital media products, capable of engaging in the transformation of scientific and technological achievements of digital art products and cultural creative achievements, providing medium and advanced services in the field of digital media art, with certain innovation and entrepreneurial ability, strong employability and sustainable development ability, facing digital media High-level technical skill talents who are engaged in multimedia design and development work in animation and game digital content service career group (or technical field) of digital media industry.
Major Courses:
Comprehensive Application of Graphic Tablet, Graphic Design, Commercial Illustration Design, Game Art Design, 3D Scene Modeling, 3D Character and Animation Modeling, Animation Sub Script Design, Animation Short Film Production, Micro Movie Production, Film and Television Post-processing Design (AE), Digital Music Production and Arrangement, etc.
Vocational skills certificates:
Intermediate game art design, advanced game art design, digital media interaction design, etc.
Career Direction:
Animation production companies, game design and production companies, advertising companies, film and media companies, TV channels and column packaging departments, self-media creation, Internet information service companies, marketing, exhibition design companies, etc.
Undergraduate Program Introduction: Visual Communication
Program Features:
The program has a Shanghai municipal level excellent teaching team with strong faculty. It has established school-enterprise cooperation with Shanghai Advertising Industry Association and more than ten enterprises. The program cultivates senior technical application specialists who have certain artistic quality and master the basic theory and professional skills of visual communication art and design. The major of visual communication art and design requires students to master the ability of visual communication art design and application expression. The program has cooperation with overseas institutions such as Teesside University, a comprehensive public university in the UK, to cultivate talents, and students can visit overseas partner schools every year, outstanding graduates can be recommended to pursue master’s diploma in overseas partner universities.
Training Objectives:
The program is oriented to graphic design and modern digital media related fields, cultivating solid basic knowledge, strong practical ability, high comprehensive quality, innovative spirit and adapt to the regional economic and social development of applied talents set of traditional print media and modern digital media applied design talents. In the professional design field, enterprises, communication agencies, marketing departments of large enterprises, enterprises and public institutions engaged in visual communication design, brand positioning, shaping, packaging, promotion and other occupations, mastering the principles of visual communication design, brand planning, printing process and other professional core theoretical knowledge, the students will have the core technical skills of branding and communication, product packaging design, corporate CIS image design, UI design, new media promotion, etc., and become high-quality applied professionals with the right theory and skilled technical skills.
Major Courses:
Digital Graphic Design (Photoshop, Illustrator), Graphic Design, Web Design and Production, Film and Television Editing, Photography and Camera, Marketing, Advertising Design, 3D Creative Design (3d Max), Product Packaging Design, Corporate CIS Image Design, UI Design, Brand Planning, etc.
Vocational skills certificates:
1+X Multimedia Interactive Design Certificate, Graphic Design Special Occupational Ability Certificate, Real-time Scene Video Production Special Occupational Ability Certificate, Adobe Photoshop, Adobe Illustrator Certificate of Authentication.
Career Direction:
The program has a wide range of employment, mainly for media and advertising companies, brand planning and design companies, display and exhibition companies, publishing houses, newspapers, television stations, cultural communication companies, art companies, Internet companies, fashion brand design agencies and other popular industries, engaged in brand image design, display space design, environmental design, multimedia audio-visual design and visual communication design. After graduation, students of this major can work as advertising designers, advertising planners, cultural and creative product designers, brand designers, art editors, art directors, book binding designers, digital publication designers, Ul designers, etc.
Undergraduate Program Introduction: Environmental Art Design
Program Features:
The program has a strong theoretical and practical teaching team composed of professors and senior designers, relying on the ‘studio system’ talent training model and the ‘theme + project’ teaching model, in the context of the industry’s great design, professional integration, The course aims to cultivate highly qualified technical talents with good professional ethics, solid professional foundation quality and basic professional skills, mastering the knowledge of indoor and outdoor environment design, having the ability to produce indoor and outdoor effect drawings and construction drawings, as well as to complete different types of projects, facing the work of indoor and outdoor art decoration, indoor and outdoor public art design, landscape art design, building exterior design and construction and project management of indoor and outdoor environment projects. They are highly qualified technical talents for interior and exterior art decoration, interior and exterior public art design, landscape art design, architectural exterior design and construction and project management of interior and exterior environmental projects. The program has been cooperating with a number of overseas colleges such as Teesside University in the UK and the University of Barcelona in Spain, students have the opportunity to study in overseas partner universities and pursue master’s degree.
Training Objectives:
Cultivate a mastery of indoor and outdoor living spaces, public places (large shopping malls, small street stores, etc.), office buildings and other indoor and outdoor spaces, landscape design, as well as display space design, post-processing design personnel (model design, post-rendering, etc.) related to environmental art design workers.
Major Courses:
Hand-drawn effect drawing, AUTOCAD drawing, SketchUP, PHOTOSHOP, 3DS MAX foundation, interior engineering drawing, architecture and interior design foundation (commercial space design, soft furnishing design, etc.) exhibition and display design, landscape design (park landscape design, residential landscape design, etc.), interior and exterior construction drawing, etc.
Vocational skills certificates:
Interior decorator national vocational qualification level (senior), CAD skills certificate, 1+X digital creative modeling vocational skills level certificate, etc.
Career Direction:
Home/interior design/decoration companies, architecture/materials/engineering companies, design institutes, real estate industry, furniture design companies, marketing/exhibition design companies, advertising companies, film and television media/art and cultural communication companies, landscape design companies, etc.
2022 Associate Program Introduction: Advertising Art Design
Program Features:
The major is a key construction major in Shanghai, with a Shanghai-level excellent teaching team and strong faculty. It has established school-enterprise cooperation with Shanghai Advertising Industry Association and more than ten enterprises, and the training of talents is based on the platform of several studios in the training base, so that the students can master all kinds of advertising design media market operation rules and operation process of comprehensive literacy and skills, and can keep pace with the market and the times, are able to become highly qualified technically skilled advertising art and design professionals who can keep pace with the market and the times and who are ‘versatile in media, good at design, good at production, and creative’. The program cooperates with overseas colleges such as Osaka Art College in Japan and the University of South Wales in the UK to cultivate talents, students visit overseas partner schools every year, and outstanding graduates can be recommended to study for undergraduate and graduate diplomas at overseas partner universities.
Training Objectives:
Cultivate senior applied professionals with basic vocational skills and basic knowledge of advertising design, enhance the ability of Internet, film and television advertising production, and engage in print advertising design and production, film and television advertising design mainly, with good professional ethics and sustainable development ability.
Major Courses:
Design Foundation, Graphic Creativity, Font Design, Commercial Photography, Packaging Design, Digital Film and Television Advertising Production, Poster Design, Interface Design, Corporate CIS Image Design, Web Design and Production, Photoshop Software, Illustrator Software, Video Editing, etc.
Vocational skills certificates:
Certificate of three- and two-dimensional software issued by the National Ministry of Science and Technology, Adobe Photoshop and Adobe Illustrator certification.
Career Direction:
The program has a wide range of employment, and the employment rate has remained above 98% for five consecutive years, and the professional matching rate is above 86%. There are a wide range of employment opportunities in culture and art, press and publication, advertising and exhibition, art trading, design services and other fields in the cultural and creative industries. Employment in media and advertising companies, brand planning and design companies, image planning companies, graphic design companies, publishing houses, newspapers, TV stations, cultural communication companies, artwork companies, Internet companies, educational institutions and other popular industries.
Corresponding posts:
Advertising planner, advertising designer, graphic designer, creative product designer, web designer, brand designer, art editor, art director, graphic designer, book designer, digital publication designer, interaction designer, Ul designer.
2022 Associate Program Introduction: Digital Media Art Design
Program Features:
This program focuses on two directions, film & television editing and game art production, with ‘project guidance, case teaching, school-enterprise integration, international exchange’ as the training mode, the studio system of project teaching is implemented to organically integrate the modules of the digital media art and design major through the completion of virtual or real projects, and to learn and grow in a real teaching environment. The program has a group of socially renowned part-time teachers in the industry, and through studio project teaching, it cultivates cross-border composite design talents who understand both technology and art, and can use computer new media design tools to design and create artworks. The program has professional matchmaking with the University of South Wales in the UK, Kyushu Sangyo University in Japan, and Osaka College of Art in Japan, and carries out various academic exchange activities. Students can also go to the UK and Japan for exchange studies and pursue undergraduate and graduate diplomas.
Training Objectives:
The major cultivates students to master the basic theories and methods in the field of digital media and art design, with professional knowledge and skills in the production, transmission and processing of digital media, and to engage in the design, education and management of digital media in the field of Internet, film and media, and the new generation of digital communication media, and to become a composite application-oriented person who understands both technology and art.
Major Courses:
Digital image processing, 3DMax, Streaming Media Technology, Animation Principles and Online Game Design, Video Special Effects and Non-linear Editing, Virtual Reality, Original Painting of Game, Graphic Tablet Painting, Game Animation Production, Film and Television Special Effects, Peripheral Product Design, etc.
3D design certification and 3DsMAX design engineer certification issued by the Department of Education of the National Ministry of Science and Technology; senior certification of game art designer and senior producer of multimedia design issued by the National Human Resources and Social Security Bureau.
Career Direction:
The employment directions of this major are TV stations, digital film production companies, interactive entertainment companies, advertising companies, TV channels and column packaging departments, animation companies, Web animation and other Internet interactive entertainment fields, including mobile games, mobile animation, advertising photography companies and other wireless entertainment fields and other positions.
2022 Associate Program Introduction: Art and Design (Art For Kids)
Program Features:
The curriculum of this major refers to the curriculum standard of preschool education, and after 10 years of development, three school-level teaching teams have been formed for ‘Cultural Foundation’, ‘Art, Music, Dance’ and ‘Preschool Major’ related to preschool education. Most of the students serve in early education center, nurseries and kindergartens in Shanghai after graduation. The school has a number of children’s art and intelligence integration training rooms, equipped with a full set of Montessori education teaching aids, Orff music teaching aids. At the same time, we have built training bases with many kindergartens and early education centers outside the school, so that students can complete comprehensive training in early childhood education and teaching skills. The program has exchanges and cooperation with overseas colleges such as Osaka College of Arts in Japan and the University of South Wales in the United Kingdom to cultivate talents. Every year, students visit overseas partner schools and outstanding graduates can be recommended to study for undergraduate and graduate diplomas at overseas partner universities.
Training Objectives:
The students trained in this program mainly cultivate composite talents with advanced preschool education concepts and comprehensive artistic specialties (music, art, dance, vocal, etc.). After systematic and professional strict training as well as their own efforts to obtain relevant certificates, they will be competent to teach in early childhood education institutions, training schools and nurseries for children aged 0-6 years old with high quality.
Major Courses:
Vocational skills certificates:
Pedagogy, General Psychology, Early Childhood Psychology, Observation and Analysis of Early Childhood Behavior, Early Childhood Games and Guidance, Design and Guidance of Early Childhood Educational Activities, Instrumental Music, Vocal Music, Dance, Practical Art, etc.
Career Direction:
Early childhood care and education institutions, preschool art education institutions, cultural centers (stations), children’s palaces, cultural industry units and enterprise units of trade unions, league committees, social workstations, art training institutions.
2022 Associate Program Introduction: Interior Art Design
Program Features:
The program has a teaching team composed of many famous university teachers and senior designers, relying on the ‘studio system’ talent training mode and the ‘theme + project’ teaching mode, in the context of the industry’s great design, professional integration, training with good professional ethics, have solid professional basic quality and basic vocational skills, familiar with the current national laws and regulations of the building decoration industry and industry construction acceptance standards, familiar with the relevant properties of building decoration materials and project design process, able to independently innovate design projects, have the ability of building decoration construction management, and serve the production line of the building decoration industry ‘know materials, can design, fine technology, know management’ high-quality technical skills talents. The program has been working with a number of overseas colleges such as the University of South Wales in the UK and Kyushu Sangyo University in Japan to exchange and cultivate talents, students have the opportunity to study in overseas partner schools, and outstanding graduates can be recommended to study for undergraduate and graduate degrees at overseas partner universities.
Training Objectives:
Cultivate highly qualified and skilled generalists who master the skills of designing living spaces, shopping malls, as well as store decoration and soft furnishing display, and outdoor environments.
Major Courses:
Interior Engineering Drafting, Building Decoration Materials and Construction Techniques, Manual Effect Drawing Performance, Architecture and Interior Design Fundamentals, Interior Design Applications, Commercial Space Design, Soft Furnishing Design, Exhibition and Display Design, Landscape Design, Computer-aided Design (AUTOCAD/3D/SU/PS) and Practical Training, etc.
CAD技能证书 Vocational skills certificates: CAD skills certificate
Career Direction:
Home/interior design/decoration companies, architecture/building materials/engineering companies, design institutes, real estate industry, furniture design companies, marketing/exhibition design companies, advertising companies, film/media/art/cultural communication companies, landscape design companies, etc.
Program Features:
The major adapts to the modern life of people pursuing beauty and fashion in modern society, establishing a good personal image and the image needs of film and television culture and entertainment life, insisting on ‘employment-oriented, art and technology go hand-in-hand’. The program has a complete training room for film and television makeup, film and television costume design, photography and video work, as well as a physical training room. We have a number of ‘double-ability’ teachers including those from film and TV crews and major TV media. The program has exchanges and cooperation with overseas colleges such as Osaka Art College in Japan and the University of South Wales to cultivate talents. Every year, students visit overseas partner schools, and outstanding graduates can be recommended to study for undergraduate and graduate diplomas at overseas partner universities.
Training Objectives:
The program insists on moral education, moral and technical training, and comprehensive development of students, mainly for makeup or (character) image design centers, wedding studios, brand cosmetic companies, film and media agencies, beauty agencies and other enterprises and institutions, cultivate highly qualified technical skill personnel with certain cultural level, good professional ethics and humanistic qualities, who can engage in personal image design (consultant), color design consultation, wedding image design, graphic photography makeup and overall image design, theater and film drama makeup modeling and beauty industry related management and with knowledgeable, developmental and comprehensive career development foundation.
Major Courses:
Make-up Design Technology for Film & Television, Stage and Film Character Costume Modeling, TV Program Host Modeling, Life and Professional Image Design, Costume Design and other character design courses, Beauty Nutrition, Beauty and Health, Model Body Training, Beauty and Skin Care Practice, Etiquette Training, etc.
Vocational skills certificates:
Qualifications such as image designer and senior cosmetologist.
Career Direction:
Image designer, film and television make-up artist, color consultant, senior cosmetologist, beauty instructor, beauty/image design consultant, color make-up designer, wedding stylist, manicurist, etc.